Turn Your Startup’s Vision into a Go-to-Market Machine.
Together, we'll build the scaffolding to clarify your positioning, land your first customers, craft repeatable sales motions, and install scalable systems — tracking what's working, and quickly fixing what isn't.
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A 3-6 month engagement designed to help early-stage startups land their first customers, prepare for their first sales hire, and build the scaffolding for a repeatable, scalable sales motion. We start by defining your ICP, tightening your messaging, and setting up outbound sequences that align with real buying signals. From there, we install foundational systems to track what’s working — and improve what’s not.
This is the most hands-on and complete way to work together. I’ll guide you through strategy, execution, and sales coaching to build a motion that doesn’t rely on founder hustle alone — and one your first sales hire can step into with confidence.
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For companies with specific, targeted GTM gaps, the fractional model offers flexible support without the full Launchpad scope. Whether you need to sharpen your outbound messaging, establish a structured pipeline, or prep for your first sales hire — we’ll tailor the engagement to what matters most right now.
This is still hands-on, but focused. Think of it as an a la carte path to installing key GTM foundations quickly — while keeping the lift and cost leaner.
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Designed for founders who want a strategic partner to guide and pressure-test their GTM thinking. We’ll meet regularly to review progress, listen to sales calls, refine messaging, and coach through the sales motion — but implementation stays on your side.
You’ll get access to clear frameworks, honest feedback, and practical guidance — without needing to bring on someone full-time or overengineer the process. Perfect for teams that want direction, clarity, and accountability without deep execution support.
Let’s talk GTM
Whether you’re stuck between product and sales, trying to close your first customers, or figuring out who to hire next — let’s talk.
Embedded GTM Operator
I I believe early-stage founders are some of the most ambitious, resilient people out there — building from scratch, making decisions with imperfect data, and chasing their dreams despite the chaos.
My job is to help turn that vision into clear positioning, real customers, a cohesive team, and a sales motion that works — not just once, but repeatedly.
I don’t come with a playbook. I bring curiosity, experience, and the commitment to help you build something practical and repeatable. Think of me as your GTM Operator.